Unveiling Design Trends for Salesforce in 2023: Shaping Engaging User Experiences

July 14, 2023 Maverick

As we journey into 2023, the design landscape for Salesforce continues to evolve, ushering in exciting trends that redefine how businesses engage with their users. With innovation at the forefront, these trends are set to transform user experiences, streamline processes, and elevate overall design aesthetics. In this blog post, we delve into the design trends that are making waves in the Salesforce ecosystem in 2023, providing insights into what’s hot and what’s driving exceptional user-centric design. It seems that everyone else is writing about the same things, AI Machine Learning, Voice Assistants, Mobile-First Approach, and Low-Code Development. These are great topics, but let’s dive into a few other trends that are making some noise:

Embracing Minimalism and Simplification

Sleek Interfaces

The minimalistic design focuses on clarity and simplicity. Expect cleaner interfaces with reduced clutter and distraction.

Whitespace Utilization

Whitespace isn’t just negative space; it’s a canvas for elegance. Salesforce designs in 2023 will harness whitespace to guide user attention and enhance visual hierarchy.

Incorporating AI-Driven Personalization

Tailored User Experiences

Artificial intelligence seamlessly integrates into the design, providing real-time personalization that anticipates user needs and adapts interfaces accordingly.

Predictive Content

AI predicts user preferences, serving up relevant content and recommendations, amplifying user engagement and satisfaction.

Immersive Visual Storytelling

Vivid Imagery

Expect visuals that evoke emotion. Imagery will be carefully curated to tell compelling stories that resonate with users on a personal level.


Micro-interactions inject playfulness into interactions. Tiny animations, subtle transitions, and engaging effects create delightful and memorable user experiences.

Responsive and Inclusive Design

Mobile-Centric Interfaces

Designs will prioritize mobile experiences with responsive layouts that seamlessly adapt to various screen sizes and orientations.

Accessibility at the Core

Inclusivity will drive design decisions, with a focus on creating interfaces that cater to users of all abilities.

3D and AR Integration

Depth and Realism

3D elements bring depth and realism to interfaces, enhancing visual appeal and creating immersive experiences.

Augmented Reality (AR)

AR features may enter Salesforce designs, enriching interactions with virtual elements overlaid onto the physical world.

Enhanced Data Visualization

Dynamic Dashboards

Interactive and dynamic data visualization dashboards enable users to explore data insights intuitively.

Infographics and Data Stories

Data storytelling through infographics will rise, enabling complex data to be comprehensible and engaging.

In conclusion, in 2023, the Salesforce design landscape is a playground of innovation and user-centric thinking. From minimalism and AI-driven personalization to immersive storytelling and augmented reality, these trends redefine what’s possible in creating exceptional user experiences. As businesses embrace these trends, they’re not just crafting designs; they’re crafting connections, engagement, and loyalty. With every pixel, every interaction, and every intuitive interface, Salesforce designers are painting the canvas of the future of user-centric design.

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Are you needing a UX / UI Design Specialist? Or a design SME with Salesforce Lightning experience? Maybe a seasoned software or product designer? Or you are looking to fulfill a leadership role to mentor or train a team of designers and frontend developers on best practices? Let’s Talk!

Maverick Blair Consultancy

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Tennessee 37127

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